Co-Repping with Films Transit International
In 1995, during the making of his TV series ‘Triumph of the Nerds’ about the birth of the PC, US IT journalist and TV presenter Bob Cringely did a memorable hour-long interview with Steve Jobs.
It was 10 years since Jobs had left Apple following a bruising struggle with John Scully, the CEO he had brought into Apple. At the time of the interview he was running NeXT, the niche computer company he had founded after leaving Apple.
During the interview, Jobs was witty, outspoken and visionary – a pioneer at the peak of his powers, already anticipating the digital future that one day he would do so much to make possible.
In the end, only a part of the interview was used in the series and the rest was thought lost. But recently a vhs copy was found in the series director’s garage. There are surprising few filmed interviews with Steve Jobs, and even fewer good ones. So the producers decided to clean this one up with modern technology to give today’s audiences a chance to see Jobs at his charismatic best. The entire interview has now been screened in selected US cinemas to great acclaim.
In the interview Jobs talks about his pioneering days with Steve Wozniak, when they built a Blue Box and phoned up the Pope; how they – ‘two guys who didn’t know much’ - assembled the first Apple computer and went on to found the Apple company. “I was worth around a million dollars when I was 23, over 10 million dollars when I was 24 and over 100 million dollars when I was 25 – and it wasn’t really important!” He remembers the visits he made to Xerox PARC and how it inspired the making of the Mackintosh, the world’s first modern pc, when he was “on a mission from God to save Apple.” He talks frankly and sadly about his enforced departure from Apple and explains what he is doing at NeXT (which he would soon sell to Apple and whose software would then be at the heart of the first iMac’s operating system). Finally in spell-binding terms, he offers his vision of a digital future – a world of wonderful products created by artists and poets.
It is an interview that reveals the burning passion of Steve Jobs, a passion that would go on to give us the iMac, the iPod, the iPhone and the iPad. As he says in this interview, he took the best and spread it around “so that everybody grows up with better things”.